LAKE FOREST OPEN LANDS

Our Think Outside campaign has repositioned the brand, driven awareness, and helped spike membership and donations. The campaign infuses messaging at all brand touch points including print, outdoor, digital, social media, direct mail, video, cinema, consumer engagement.

WEBB INSURANCE GROUP

We developed a brand campaign for a growing Lake Forest insurance broker, developing the work around a central theme—partnership and protection. They previously had dissonant messaging across a variety of media created by various entities. And there was no theme. The new campaign has been well-received, driven incremental sales, and has become the foundation of an expanded marketing effort being developed for all channels.

HISTORY CENTER OF LAKE FOREST and LAKE BLUFF

The History Center had an awareness problem. They came to us with the request to solve that with a very limited budget. We created this poster campaign for placement throughout the community, positioning the History Center not as a musty repository trapped in another era but, rather, as an interactive, modern place that connects past to present and makes it fun. Hence the colorized archival photos, voice from today, and invitation to engage. Since we launched this little campaign, the History Center has taken the brand look of our photo style and color treatment combined with our voice and implemented it across their other communication channels.

THE CITY of LAKE FOREST

The City of Lake Forest came to us with a problem—how do we put ourselves on the map of young families in the city considering a move. The answer we came up with bore zero resemblance to anything the City had ever done before. Our strategy was to dispense with the grand photos of architecture, shopping areas, empty parks and beaches and replace them with the an emotional, aspirational moments the audience will relate to and see themselves in. The campaign just launched. Home sales are up. Coincidence? You decide.

GENERAL STAMPING METALWORKS

This company is The American Dream of Manufacturing brought to life. A third generation juggernaut that has grown with each new chapter of leadership, General Stamping Metalworks is a leading voice in the metal fabrication industry, a major employer in the two markets where they operate, and they keep growing up and scaling up right before our eyes. These stories are best told through the short video format we’ve activated on several occasions.

THE FOLLOWING WERE CREATED WHILE WORKING AT VARIOUS AD AGENCIES INCLUDING: LEO BURNETT, ARC WORLDWIDE, DANGEL ADVERTISING, DMB&B, AND OTHERS.

McDONALDS

TV, posters, out-of-home, brand concepting, packaging created at Leo Burnett London, Chicago and Arc Worldwide.

D&AD AWARD WINNER

CRATE & BARREL / CB2

Digital, print and outdoor created at Dangel Advertising

ABA

Bill of Rights public awareness campaign created at DMB&B.

Wilson

Brand print campaign created at DMB&B.

ALTOIDS UK

Transit campaign created in America, extended into the United Kingdom.

Leo Burnett London | Bus Shelter. McDonald’s needed to let the public know that a particular store was now open 24 hours. We chose a memorable way to underscore the point with a playful visual.

Leo Burnett London | Print ad. McDonald’s wanted to show support of the national pastime, remind football fans of their love for McDonald’s favorites, and garner brand affinity by showing fans that McDonald’s understands football convention, too.

Leo Burnett London | Bus Shelter. McDonald’s needed to let the public know that a particular store was now open 24 hours. We chose a memorable way to underscore the point with a playful visual.

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